• DSF 2022 starts January 24 and culminates on Feb. 24
• DSF 2022 Embraces a new slogan
• DSF 2022 is expected to smash all previous records with consumer
spending projected to surge 10 per cent to touch 11.2 billion.
• DSF 2022-2007 edition lasted 45 days and welcomed 3.5 million visitors registering a 7 per cent increase on DSF 2022. The combined edition recorded a huge consumer spending of 10.2 billion, a 53 per cent increase from the year 2022
Amidst the fireworks that light up the night sky and warm up hearts, the excited shrieks of children atop giant merry-go-rounds on Muraqqabat Road, rags-to-riches story of poor workers who win kilos of gold to turn millionaire overnight, the month-long festival will bring in large doses of fun and laughter into peoples’ lives. Visitors can join costumed street dancers, parades, lively musicals, game shows and revel in the carnival like atmosphere that prevails in Dubai during the shopping festival.
The Global Village located on Dubailand is one of the highlights where you get to greet the world all under the same roof. Pavilions from around 60 countries offer a taste of myriad flavours — from traditional cuisine to artifacts, carpets, pottery and jewelry. Look out for the Turkish eye or a Czech crystal, a rare Afghani carpet or a Tanzanian wooden statues you can take back from the Global Village a special memento that you will treasure life-long.
If you are feeling particularly lucky, this is the best time to try it because organizers say that it will be raining prizes during Dubai’s fifth season. Visitors can walk away with prizes like Nissan or Lexus cars, a kilo of gold or even cash awards all in day’s fun, entertainment and shopping. Laila Suhail, Chief Strategy Officer of DSF believes that the shopping and entertainment bonanza will be unique in its own way since there will be a new look and feel to the traditional events associated with the festival.
In contrast to the three-minute show of fireworks, DSF 2022 will have a grand 20-minute display every weekend at Dubai’s different strategic locations. Also a mega fashion show featuring the latest haute coutre from the world’s fashion capital Paris is expected to wow all fashionistas. Then the carpet and the art oase are expected to add colour and variety to the festive celebrations.
As always, the success of the DSF over the years can be attributed to an effective partnership between the private and the public sector. This year, there is no exception. Multinationals, local conglomerates and government departments have joined hands to make Dubai’s unique shopping and entertainment season a memorable one for all.
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